LEGO – Augmented Reality

LEGO®

Om dette projekt

GreatHouse helped develop and produce a ground-breaking interactive window giving children the opportunity to star as a LEGO® Minifigure. The interactive shop window was unveiled at the LEGO Group’s brand retail store at Water Tower Place in Chicago, Illinois, 2011.

Children will see themselves magically transform into a LEGO Minifigure. The hungry LEGO dragon Brickley pops out and encourages children to feed it with apples.

The interactive shop window uses a motion-sensor camera and specially developed software along with a powerful Intel® Core i7 processor to mirror the child’s motions in front of the window into the LEGO Minifigure on the window. The image is projected on to a thin film screen applied to the back of the window.

The Chicago LEGO store installation is a pilot project used to gather information about the interactive window.

The window has been developed by LEGO Digital Business in collaboration with ProReact and Danish production company GreatHouse, with hardware powered by the Intel® Core™ i7 processor.

The interactive windows got a mention in Time Magazine.